BLE, iBeacon, Eddystone & Wearable App Development Services
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Customer satisfaction is the key factor when it comes to retail industry be it online or offline; they all have the common goal of delivering seamless customer experience. Read More...
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With the increase in mobile phone penetration in the lives of users, integrating location-based service in the mobile app can result in the monumental shift. Read More...
The Numbers speaks The global bluetooth smart and smart ready market is expected to reach USD 39.3 billion by 2025. It is important to note that, the above predictions points out the highest increase in the use of Bluetooth Low Energy technology in the coming years. The increasing demand of beacons is expected to increase at the lightning speed in near future. However, there is already hype about BLE in retail, but many people are still in dark about this emerging technology. Moreover, with the significant hike in the number of enterprise investing in this technology; competition is likely to get increase in coming years. Hence, every retailer who is looking to grab the opportunity needs to think of Bluetooth low energy apps to hit the right market at the right time. Brief about BLE
BLE is a network technology that is used to transmit data over short distances using the bluetooth protocol. It consists of small packets of data which are broadcasted at regular interval through radio-waves. Being, one-way communication method, it only advertises its packet of data. These packets of data can be picked up by nearby smart device and can be used by nearby Bluetooth low energy apps to trigger notifications, offers, events etc. How it is helpful in retail? The basic purpose of using bluetooth smart technology is to enhance the shopping experience and to increase the reach of the user. Retail outlets are using beacons to offer shoppers with product information, flash sales or deals and to speed up the check out process with completely contact-less payment system. There are numerous benefits of using beacon technology as it enables the retailers to create tailored customer experience, thereby improving the relationships. Let’s dig-in more:-
When retailers use innovative technology like beacon, they can find the new ways to engage with their shoppers and are able to create personalized shopping experience which helps to convert normal customer to a loyal one. Beacons provide the reasons to keep visiting the same brand again and again. So, are you looking to develop Bluetooth low energy apps for your next big project? Connect with us. |
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