BLE, iBeacon, Eddystone & Wearable App Development Services
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According to iBeacon Insider, the ibeacon market is going to be 60 million approximately by 2019. iBeacon market to break 60 Million by 2019 Apple introduced iBeacon technology as a part of iOS 7 launch at WWDC 2013. Ever since then, brands are taking advantage of BLE technology for their business. iBeacons are cost-effective, works on a low power and can be deployed easily by simply mounting it on a table or a wall. It enables iOS BLE apps and android apps to listen for signals from the physical world and react accordingly. This Bluetooth smart mobile apps in-turn recognizes their location and delivers hyper-contextual content to the user based on the location. Basically, iBeacon and BLE apps are responsible for:-
iBeacon send chunks of information at regular interval and Bluetooth smart app search for the signal transmitted by these beacons. When mobile app comes in the range of iBeacons, it performs the appropriate action. iBeacons equipped with Bluetooth low energy advertise themselves and broadcast packet data that contains three values: a UUID, a major number and a minor number. UUID: It consists of 16 byte string and enables unique number to be generated for a device. It distinguishes iBeacon in your network from a large group of related beacons. Major: It is a 2 byte string which identifies smaller subset within larger group. Minor: It consist of 2 byte string which identifies individual beacons. Nike’s beacon placed at the front of the door would have its own unique minor. Tx Power: It defines the strength of the signal as well as proximity from the beacon. Devices can use this as reference to find the rough distance estimate. Example scenario Super mall has 1000 iBeacons and all of them have same UUID which represents that these iBeacons are owned by the super mall. This super mall has specific 10 brands, so the super-mall assigns a Major value of 1 through 10 to recognize beacons assigned to a particular brand. Hence, there are now 10 group of beacons with an assigned major value of 1,2,3,4...10. Now let’s say there are 100 products under particular brand; all brands are assigned iBeacons to deliver unique information about each product, so to distinguish between each iBeacon, minor value is used. So, there are now 10 groups with 100 iBeacon each and each iBeacon is assigned a minor value of 1 through 100. Technical details Bluetooth low energy device works in an advertisement mode to notify nearby devices about their presence. Apple has defined its fix format followed by variable UUID, and a major, a minor pair. For example:- fb0b57a2-8228-44 cd-913a-94a122ba1206 Major 1 Minor 2; where fb0b57a2-8228-44 cd-913a-94a122ba1206is the UUID. Minor and Major are unsigned integer values between 0 and 65535. Security of BLE and iBeacon Technology This technology works on micro-location Geo-fencing i.e. it tracks a user only inside within a range of boundary. Tracking stops when the user leaves iBeacon’s coverage boundary. It is completely secured as it doesn’t have access to phone book, messages, gallery until you authorize it do so. Industries where iBeacon technology can be used
To integrate, iBeacon hardware is required and you can deploy it on the wall or any counter with a battery enabled Bluetooth connection. Bluetooth smart iOS app/android app is required and your potential customer needs to own the iOS device or Android device with your app installed. As soon as the person comes in the range of your iBeacon, they will be triggered with the notification and all the desired functionalities would be made available. Real world iBeacon example Macy’s used iBeacon technology to improve the shopping experience in 800+ stores throughout the USA. Based on the customer’s in-store purchasing, online purchasing, browsing histories and their current location in the store, MACY’S send coupons, discount notifications and product recommendations in nearby stores to the Shopkick app on their phone. With this technology, Macy’s aim to deliver the great in-store customer experience, high revenue generation and customer satisfaction. Some industries are struggling to keep pace with the online convenience, while Macy’s, Target and other retail owners are using Bluetooth Smart technology to pull customers back to the stores. How can we help you? At BLE mobile apps, we focus on providing bespoke solutions as per your business requirements. We have the expert team of iOS app development and Android app development who are well-versed with the hips and happenings in iBeacon technology. If you wish to include this revolutionary technology in your business, we can assist you in developing iBeacon enabled mobile apps for your business model. Just drop us a mail, our executive will revert you back in 24 hours.
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The Numbers speaks The global bluetooth smart and smart ready market is expected to reach USD 39.3 billion by 2025. It is important to note that, the above predictions points out the highest increase in the use of Bluetooth Low Energy technology in the coming years. The increasing demand of beacons is expected to increase at the lightning speed in near future. However, there is already hype about BLE in retail, but many people are still in dark about this emerging technology. Moreover, with the significant hike in the number of enterprise investing in this technology; competition is likely to get increase in coming years. Hence, every retailer who is looking to grab the opportunity needs to think of Bluetooth low energy apps to hit the right market at the right time. Brief about BLE
BLE is a network technology that is used to transmit data over short distances using the bluetooth protocol. It consists of small packets of data which are broadcasted at regular interval through radio-waves. Being, one-way communication method, it only advertises its packet of data. These packets of data can be picked up by nearby smart device and can be used by nearby Bluetooth low energy apps to trigger notifications, offers, events etc. How it is helpful in retail? The basic purpose of using bluetooth smart technology is to enhance the shopping experience and to increase the reach of the user. Retail outlets are using beacons to offer shoppers with product information, flash sales or deals and to speed up the check out process with completely contact-less payment system. There are numerous benefits of using beacon technology as it enables the retailers to create tailored customer experience, thereby improving the relationships. Let’s dig-in more:-
When retailers use innovative technology like beacon, they can find the new ways to engage with their shoppers and are able to create personalized shopping experience which helps to convert normal customer to a loyal one. Beacons provide the reasons to keep visiting the same brand again and again. So, are you looking to develop Bluetooth low energy apps for your next big project? Connect with us. Shout to all iOS users; check out the upper corner of your home screen. You will find something against your battery. Your phone has been Bluetooth smart enabled, but that’s nothing new. iPhone have worked on Bluetooth before few years, but after the release of iPhone 4S- it has changed the scenario of Bluetooth forever. Before few years, people were dubious about the technology future. But today, Bluetooth Smart technology has changed the verticals of Bluetooth technology and has become huge amongst Google, Apple etc. It has now become intelligent, power-friendly version of Bluetooth wireless technology.
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