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BLE beacons bring innovative marketing opportunities for small businesses. Proximity marketing with beacons is growing in popularity among retailers and other customer-centric small businesses. This new form of marketing empowered by beacons comes at a time when retailers are facing increasing competition from online marketplaces.
Read more:- 7 Ways SMBs Can Run Beacon-based Proximity Marketing Campaigns
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Beacon is a small, battery-operated device that transmits BLE signal at regular intervals. Eddystone and iBeacon are the most common communication protocols to transmit BLE signals from a beacon. The fundamental difference lies in the formats the BLE signals are broadcasted in each protocol.
Read more:- What Business Opportunities Does Eddystone Present? |
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